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He starts by noticing that adult leaders were using "I" and "what I can do for you" a lot to describe what they did while younger leaders used "we" and "what are our goals...". Obama is the "We" and Clinton is the "I". As Henry Jenkins puts it - Obama is more of a movement than a campaign. He talks of community and organizes bottom up instead of the traditional top-down campaign model. Hillary Clinton is running very much an "what can I do for you" traditional campaign and now that I am aware of this have I ever noticed a difference,
An article in today's New York Times really brings this difference in the two approaches of the Democratic candidates home - "In Texas, Clinton’s Veterans Test Obama’s Rookies". The article describes the difference between the two campaigns as they set up in Texarkana - the Clinton campaign set up in a big building and handed out phone numbers to campaign workers to start calling. Down the street in a small office, two Obama supporters without any official campaign sanction set up their computers and self-generated activity to get the word out on their candidate.
This describes exactly what Jenkins is saying - Clinton is the controlling "I" candidate and Obama is the open, bottom-up "We" candidate - He is a movement, not a campaign,
My very good friend Randommind described to me an even better analogy from Henry Jenkins (and must blog about it :-)) that brings this diagrammatic difference between the two candidates home - Obama is a Wikipedia stub, and Clinton is the Encyclopedia Britannica - such an amazing analogy I had an AHA! moment when I first heard it. It so accurately describes the fundamental differences between the two campaigns - and for me explains why Obama has been so successful - he is letting the voters participate in the campaign to become a part of his "movement", to build the Wikipedia entry, while Clinton is simply telling everyone that she knows what is best and is ready to do the job Day One - the bound and printed Britannica entry.
There are implications here for educators - we can learn a lot from the differences in these two campaigns. Obama's success to me shows that engagement and participation, the creation of community is something that people understand and want - this leads directly to the creation of learning communities. Clinton is the old "sage on the stage" telling us what we want to hear. Obama is creating a "learning community" (a political community?) where participants engage in the election process - they feel a connection and a sense of belonging, of being part of what Henry Jenkins calls a movement. If this works for a presidential candidate (and it sure seems that it is), then it should work in our classrooms too, don't you think?
I wonder who will win...?
(Photo from "The State Of...")
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